HABITS OR “AHAH” BITS?

Image may be NSFW.
Clik here to view. The field of Neuromarketing or brain sciences which study consumers’ sensory, cognitive and emotional responses to marketing stimuli is simply becoming phenomenal. The term Neuromarketing was coined in 2002 by Prof. Ale Smidts, ERIM (Erasmus Research Institute of Management) author of Top Article Award that same year. It designates the use of modern techniques, involving state-of-the art technologies like FMRi, specific experiments and projective techniques to better understand consumers’ mind and behavior. But what are the challenges and opportunities offered by this new research..